This book extends well beyond the foundation of predictive analytics. In the Naked Future Tucker actually makes several good points for the benefits of big data. However, as with all such books, he goes on to mention the government’s wholesale abuse of the technology for mass surveillance and forecasts more of the same. This was the first I have read about the 30,000 Unmanned Aerial Vehicles (UAV) that US Law Enforcement plans to deploy over major US cities before 2020. In spite of that very bad news for the many of us that equate Privacy with Liberty and Freedom, this book was a well written and well documented journey through big data’s many permutations. Recommended reading.